In today’s multi-channel marketing world, it’s refreshing to know there’s a traditional tactic that gets your customers’ attention and reinforces your brand. It can also enhance your direct mail campaigns. Even better — it’s affordable.
If you haven’t considered promotional products lately, now’s the time to take a closer look...
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From telegraph to telephone, and television to the Internet, direct mail has faced many rivals for the buyer’s attention. Through it all, direct mail has remained a potent force in the business-to-business and business-to-consumer marketing mix. According to the Direct Marketing Association, 54.3% of all advertising dollars spent in 2009 were used on direct marketing, a whopping $149 BILLION.
“There are three main reasons why direct mail is such an effective and powerful tool for marketers,” said Ruth P. Stevens, a nationally-acclaimed direct marketing expert who specializes in customer acquisition and retention. “First, for cold prospecting in the business-to-business world, it has a much lower cost per lead than email. That’s because direct mail is more welcome than email when it comes from an unknown party.
“Second, direct mail supports a multi-channel media mix very nicely. Sophisticated marketers know they need many different media to communicate with pro ...
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Many mail pieces/packages would get better results by moving the offer to the very start of the copy. That’s because all readers look for a hook as they quickly scan any advertising material … and drift away instantly if they don’t see value immediately.
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This is an open forum for small business marketers to share new ideas, valuable tips and proven strategies that make our companies’ communications the most relevant … and powerful. We’ll be watching the trends – what works and what doesn’t – and reporting the results to you.
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